| 000 | 00578cam a22001814a 4500 | ||
|---|---|---|---|
| 008 | 140923b2004 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0072539097 | ||
| 040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
| 041 | _aENG | ||
| 082 |
_a658.8 _bBea/Ing |
||
| 100 | _aBearden William O | ||
| 245 | _aMarketing : Principles and Perspectives | ||
| 260 |
_aNew York _bMcGraw Hill _c2004 |
||
| 300 | _a696p. | ||
| 650 | _aMarketing Management | ||
| 700 | _aIngram Thomas N | ||
| 906 | _a19221 | ||
| 999 |
_c5407 _d5407 |
||