000 00589cam a22001934a 4500
008 140923b2000 xxu||||| |||| 00| 0 eng d
020 _a0684859181
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.8
_bCRI/SEA
100 _aCristol Steven M
245 _aSimplicity Marketing
260 _aNew York
_bFree Press
_c2000
300 _a274p.
650 _aCustomer Relations
650 _aMarketing Management
700 _aSealey Peter
906 _a18290
999 _c5123
_d5123