000 00520cam a22001814a 4500
008 140923b1989 xxu||||| |||| 00| 0 eng d
020 _a025613075131
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.8
_bBER
100 _aBerkowitz E N
245 _aMarketing
250 _a2nd
260 _aBoston
_bIrwin
_c1989
300 _a752pp.
650 _aMarketing Management
906 _a1116
999 _c510
_d510