000			00413cam a22001574a 4500
008			140923b1991 xxu||||| |||| 00| 0 eng d
020			_a9780029001011
082			_a659 _bAAK
100			_aAaker, David A
245			_aManaging Brand Equity: _bcapitalizing on the value of a brand name
260			_aNew York _bFree Press _c1991
300			_a299p.
650			_aBranding
906			_aMarketing
942			_2ddc _c1
999			_c4912 _d4912