000 00565cam a22001934a 4500
008 140923b2003 xxu||||| |||| 00| 0 eng d
020 _a8178811227
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.8
_bMuk
100 _aMukund A
245 _aMarketing Management
260 _aHyderabad
_bICFAI
_c2003
300 _a186p.
490 _vII
650 _aCase Study-Marketing
650 _aMarketing Management
906 _a17393
999 _c4905
_d4905