000 | 00630cam a22001814a 4500 | ||
---|---|---|---|
008 | 140923b2003 xxu||||| |||| 00| 0 eng d | ||
020 | _a0814407412 | ||
040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
041 | _aENG | ||
082 |
_a658.8 _bSol |
||
100 | _aSolomon Michael R | ||
245 | _aConquering Consumerspace : Marketing Strategies for a Branded World | ||
260 |
_aNew York _bAMACOM _c2003 |
||
300 | _a276 pp. | ||
650 | _aBrands,Customer Relations,Consumer Preferences | ||
650 | _aMarketing Management | ||
906 | _a17107 | ||
999 |
_c4770 _d4770 |