000 00630cam a22001814a 4500
008 140923b2003 xxu||||| |||| 00| 0 eng d
020 _a0814407412
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.8
_bSol
100 _aSolomon Michael R
245 _aConquering Consumerspace : Marketing Strategies for a Branded World
260 _aNew York
_bAMACOM
_c2003
300 _a276 pp.
650 _aBrands,Customer Relations,Consumer Preferences
650 _aMarketing Management
906 _a17107
999 _c4770
_d4770