| 000 | 00582cam a22001814a 4500 | ||
|---|---|---|---|
| 008 | 140923b2001 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0756046144 | ||
| 040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
| 041 | _aENG | ||
| 082 |
_a659.1 _bChe |
||
| 100 | _aChernatony Leslie de | ||
| 245 | _aFrom Brand Vision to Brand Evaluation | ||
| 260 |
_aOxford _bButterworth Heinemann _c2001 |
||
| 300 | _a293p. | ||
| 650 | _aBrands Advertising | ||
| 650 | _aMarketing Management | ||
| 906 | _a948 | ||
| 999 |
_c455 _d455 |
||