| 000 | 00671cam a22001934a 4500 | ||
|---|---|---|---|
| 008 | 140923b2000 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0471720259 | ||
| 040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
| 041 | _aENG | ||
| 082 |
_a659 _bBUC |
||
| 100 | _aBuchholz A | ||
| 245 | _aWhat Makes Winning Brands Different? | ||
| 260 |
_aNew York _bJohn Wiley _c2000 |
||
| 300 | _a222pp. | ||
| 520 | _aMaster : 10312 | ||
| 650 | _a,Buchholz A,What Makes Winning Brands Diff,Wordemann W,Brands,Advertising,Perception,Emotions | ||
| 650 | _aMarketing Management | ||
| 906 | _a10796 | ||
| 999 |
_c4436 _d4436 |
||