000 | 00642cam a22001814a 4500 | ||
---|---|---|---|
008 | 140923b2002 xxu||||| |||| 00| 0 eng d | ||
020 | _a0787964190 | ||
040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
041 | _aENG | ||
082 |
_a658.83 _bAND/SMI |
||
100 | _aSmith William A | ||
245 | _aMarketing Research that won't Break the Bank : A Practical Guide to Getting the Information you Need | ||
260 |
_aSan Francisco _bJossey Bass _c2002 |
||
300 | _a277 pp. | ||
650 | _aMarketing Management | ||
700 | _aAndreasen Alan R | ||
906 | _a852 | ||
999 |
_c421 _d421 |