000 00642cam a22001814a 4500
008 140923b2002 xxu||||| |||| 00| 0 eng d
020 _a0787964190
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.83
_bAND/SMI
100 _aSmith William A
245 _aMarketing Research that won't Break the Bank : A Practical Guide to Getting the Information you Need
260 _aSan Francisco
_bJossey Bass
_c2002
300 _a277 pp.
650 _aMarketing Management
700 _aAndreasen Alan R
906 _a852
999 _c421
_d421