000 00711cam a22002294a 4500
008 140803b2006 xxu||||| |||| 00| 0 eng d
020 _a0070620180
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.8
_bPER/MCC
100 _aPerreault William D
245 _aBasic Marketing: A Global Managerial Approach
250 _a15th
260 _aNew Delhi
_bTata McGraw Hill
_c2006
300 _a844
365 _b288.35
_cRupees
366 _a
_e581 - 12/08/2006
650 _aMarketing Management
700 _aMcCarthy E Jerome
906 _a172374
907 _aIndian Book
999 _c41462
_d41462