000 00598cam a22001814a 4500
008 140923b2001 xxu||||| |||| 00| 0 eng d
020 _a0749433663
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.8
_bALD
100 _aAlder Harry
245 _aMind to Mind Marketing : Communicating with 21st Century Customers
260 _aLondon
_bKogan Page
_c2001
300 _a251 pp.
650 _aCommunication Marketing
650 _aMarketing Management
906 _a830
999 _c408
_d408