| 000 | 00638cam a22001934a 4500 | ||
|---|---|---|---|
| 008 | 140923b2002 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9812406034 | ||
| 040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
| 041 | _aENG | ||
| 082 |
_a658.8 _bHOF/BAT |
||
| 100 | _aHoffman K Douglas | ||
| 245 | _aEssentials of Services Marketing : Concepts,Strategies and cases | ||
| 260 |
_aSingapore _bThomson Asia _c2002 |
||
| 300 | _a568 pp. | ||
| 650 | _aService Marketing | ||
| 650 | _aMarketing Management | ||
| 700 | _aBateson John E G | ||
| 906 | _a826 | ||
| 999 |
_c406 _d406 |
||