000 00619cam a22002054a 4500
008 140923b1998 xxu||||| |||| 00| 0 eng d
020 _a8121916976
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.8
_bPIL
100 _aPillai R S N
245 _aModern Marketing
250 _a2nd
260 _aNew Delhi
_bS Chand
_c1998
300 _a390pp.
520 _aMaster : 9173
650 _a,Pillai R S N,Modern Marketing,Bagavathi
650 _aMarketing Management
906 _a10044
999 _c4004
_d4004