000 00539cam a22001814a 4500
008 140923b1987 xxu||||| |||| 00| 0 eng d
020 _a0071002790
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.8
_bRAP
100 _aRapp Stan
245 _aMaxiMarketing
260 _aNew York
_bMcGraw Hill
_c1987
300 _a278pp.
520 _aMaster : 1993
650 _aMarketing Management
906 _a10035
999 _c3997
_d3997