000 00555cam a22001814a 4500
008 140923b1997 xxu||||| |||| 00| 0 eng d
020 _a0074633627
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.8
_bSax
100 _aSaxena Rajan
245 _aMarketing Management
260 _aNew Delhi
_bTata McGraw Hill
_c1997
300 _a571pp.
520 _aMaster : 9153
650 _aMarketing Management
906 _a10031
999 _c3994
_d3994