000 00531cam a22001814a 4500
008 140923b2002 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a
_bPER/MCC
100 _aPerreault William D
245 _aBasic Marketing
250 _a15th
260 _aNew Delhi
_bTata McGraw Hill
_c2002
300 _a815p.
650 _a0
700 _aMcCarthy E J
906 _a38554
999 _c39471
_d39471