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| 008 | 140923b2003 xxu||||| |||| 00| 0 eng d | ||
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_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
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| 041 | _aENG | ||
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_a _bKOT/KEL |
||
| 100 | _aKotler Philip | ||
| 245 | _aMarketing Management | ||
| 250 | _a11th | ||
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_aNew Delhi _bPrentice Hall _c2003 |
||
| 300 | _a706p. | ||
| 650 | _a0 | ||
| 700 | _aKeller Kevin Lane | ||
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