| 000 | 00558npm a22001457a 4500 | ||
|---|---|---|---|
| 008 | 140923b2001 xxu||||| |||| 00| 0 eng d | ||
| 040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
| 041 | _aENG | ||
| 082 |
_a _b |
||
| 100 | _a | ||
| 245 | _aEffect of Length of Commercial Type of Commercial and Frequency of Presentation of Commercial on Advertising Effectiveness | ||
| 260 |
_aBharath T _bOsmania University, Hyderabad _c2001 |
||
| 300 | _a339p. | ||
| 906 | _a974852 | ||
| 999 |
_c39373 _d39373 |
||