000 00666cam a22001694a 4500
008 140923b1947 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a
_bSTO
100 _aStocking, Jr., Samuel B.
245 _aManagement in Marketing
260 _aToronto
_bUniversity of Toronto Press
_c1947
300 _a136p.
650 _aSales Forecasting, Budgeting, Consumer Opinion, Cost Reduction, Sales Analysis, Sales Performance, Retail Operations, Cost Control
650 _aMarketing Management
906 _a976509
999 _c39335
_d39335