000 00601npm a22001577a 4500
008 140923b2011 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a
_b
100 _aTewari Ishank
245 _aRole of Customer Relationship Management (CRM) in Ensuring Customer Loyalty
260 _aMMS (Marketing)
_b32
_c2011
650 _aCustomer Relationship Management (CRM) - Ensuring Customer Loyalty, Marketing
650 _aMarketing
906 _a983201
999 _c38237
_d38237