000 00504npm a22001577a 4500
008 140923b2011 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a
_b
100 _aKhera Nitish
245 _aSurrogate Marketing and its Concepts
260 _aPGDM (Marketing)
_b33
_c2011
650 _aSurrogate Marketing
650 _aMarketing
906 _a982577
999 _c37978
_d37978