000 | 00509npm a22001577a 4500 | ||
---|---|---|---|
008 | 140923b2012 xxu||||| |||| 00| 0 eng d | ||
040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
041 | _aENG | ||
082 |
_a _b |
||
100 | _aPereira Beverlyn S | ||
245 | _aGrowing Disloyalty to Loyalty Programs | ||
260 |
_aPGDM (Marketing) _b54 _c2012 |
||
650 | _aLoyalty Programs | ||
650 | _aMarketing | ||
906 | _a982046 | ||
999 |
_c37854 _d37854 |