000 00509npm a22001577a 4500
008 140923b2012 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a
_b
100 _aPereira Beverlyn S
245 _aGrowing Disloyalty to Loyalty Programs
260 _aPGDM (Marketing)
_b54
_c2012
650 _aLoyalty Programs
650 _aMarketing
906 _a982046
999 _c37854
_d37854