000 00626npm a22001577a 4500
008 140923b2013 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a
_b
100 _aTewari Ishank
245 _aRole of Customer Relationship Management (CRM) in Ensuring Customer Loyalty: A Study on Online Retail
260 _aPGDM Marketing 2011 - 13
_b32
_c2013
650 _aCustomer Relationship Management (CRM), Customer Loyalty, Marketing
650 _aMarketing
906 _a976685
999 _c37361
_d37361