000 00587npm a22001697a 4500
008 140923b2013 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a
_b
100 _aJain Jinisha
245 _aCustomer Loyalty Programs: Analysis and Scope Retail Industry
260 _aMMS Marketing 2011 - 13
_b15
_c2013
300 _a46p.
650 _aCustomer Loyalty Programs
650 _aCustomer Relationship Management
906 _a976618
999 _c37295
_d37295