000 | 00545npm a22001577a 4500 | ||
---|---|---|---|
008 | 140923b2013 xxu||||| |||| 00| 0 eng d | ||
040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
041 | _aENG | ||
082 |
_a _b |
||
100 | _aKewalramani Jitin | ||
245 | _aFormulating an Effective Brand Plan: A Guide to Creating Successful Brands | ||
260 |
_aPGDM Marketing 2011 - 13 _b31 _c2013 |
||
650 | _aBrand Plan | ||
650 | _aBranding | ||
906 | _a976559 | ||
999 |
_c37257 _d37257 |