000 00545npm a22001577a 4500
008 140923b2013 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a
_b
100 _aKewalramani Jitin
245 _aFormulating an Effective Brand Plan: A Guide to Creating Successful Brands
260 _aPGDM Marketing 2011 - 13
_b31
_c2013
650 _aBrand Plan
650 _aBranding
906 _a976559
999 _c37257
_d37257