000 00554cam a22001814a 4500
008 140923b2002 xxu||||| |||| 00| 0 eng d
020 _a0471151351
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.87
_bLEM
100 _aLempert Phil
245 _aBeing the Shopper
260 _aNew York
_bJohn Wiley
_c2002
300 _a242p.
650 _aRetailing,Shopper,Consumer
650 _aMarketing Management
906 _a726
999 _c372
_d372