000 00521npm a22001577a 4500
008 140923b2012 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a
_bTEW
100 _aTewari Ishank
245 _aUnderstand Consumer's Psyche and Increase the Market Share of Kingfisher Blue
260 _aMMS
_b32
_c2012
300 _a27p.
650 _aMarketing
906 _a975405
999 _c37064
_d37064