000 | 00529npm a22001457a 4500 | ||
---|---|---|---|
008 | 140923b2010 xxu||||| |||| 00| 0 eng d | ||
040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
041 | _aENG | ||
082 |
_a _b |
||
100 | _aBanger Jayshree | ||
245 | _aStudy on the Implact of Celebrity Endorsement on Buying Behavior of Consumers and as a Source of Brand-Building | ||
260 |
_aPGDM _b11 _c2010 |
||
300 | _a82p. | ||
906 | _a975043 | ||
999 |
_c36961 _d36961 |