000 00529npm a22001457a 4500
008 140923b2010 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a
_b
100 _aBanger Jayshree
245 _aStudy on the Implact of Celebrity Endorsement on Buying Behavior of Consumers and as a Source of Brand-Building
260 _aPGDM
_b11
_c2010
300 _a82p.
906 _a975043
999 _c36961
_d36961