000 00657npm a22001457a 4500
008 140923b2008 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a
_b
100 _aRoy Alok Kumar
245 _aResearch Study on Consumer Awareness on BREF Power Cleaner and the Benefits Offered by the Product at the Household and Shop Level. and To Suggest Means of Building a Word of Mouth Campaign for the Product or Any Other Means of Communication
260 _aMMS
_b65
_c2008
300 _a86p.
906 _a974966
999 _c36941
_d36941