000 00461npm a22001337a 4500
008 140923b2008 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a
_b
100 _aSrivastava Manisha
245 _aEnunciate Holistic Marketing Approach for the premium brands of IOCL
260 _a
_b
_c2008
906 _a33871
999 _c36742
_d36742