000 00522npm a22001457a 4500
008 140923b2007 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a
_b
100 _aKhinkhabwala Sheetal S
245 _aMarket Research on Consumer Durable Industry and Consumer Perception of Brand Videocon
260 _aPGDBM - Marketing
_b
_c2007
300 _a124p.
906 _a27301
999 _c36634
_d36634