000 00533npm a22001337a 4500
008 140923b2005 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a
_bPil
100 _aPillai Jayshree
245 _aUnderstanding the Consumer of a Motorcycle Tyre, Mapping the Buying Process and Creating a Marketing Strategy for Motorcycle Upsize Tyres
260 _aMMS
_b
_c2005
906 _a25538
999 _c36471
_d36471