| 000 | 00575ngm a22001697a 4500 | ||
|---|---|---|---|
| 008 | 140923b2012 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780198069867 | ||
| 040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
| 041 | _aENG | ||
| 082 |
_a659 _bDUT |
||
| 100 | _aDutta Kirti | ||
| 245 | _aBrand Management: Principles and Practices | ||
| 260 |
_aUnited Kingdom _bOxford University Press _c2012 |
||
| 650 | _aSales and Marketing | ||
| 650 | _aMarketing Management | ||
| 906 | _a979676 | ||
| 999 |
_c35995 _d35995 |
||