000 00515ngm a22001577a 4500
008 140923b2010 xxu||||| |||| 00| 0 eng d
020 _a9788130912691
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.8
_bSHA
100 _aShajahan S
245 _aStrategic Marketing: Text and Cases
260 _aNew Delhi
_bViva Books
_c2010
650 _aMarketing Management
906 _a979578
999 _c35917
_d35917