000 00546ngm a22001577a 4500
008 140923b2006 xxu||||| |||| 00| 0 eng d
020 _a8131206777
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.8
_bANN
100 _aAnnacchino Marc A
245 _aNew Product Development: From Initial Idea to Product Management
260 _aNew Delhi
_bElsevier
_c2006
650 _aMarketing Management
906 _a979405
999 _c35819
_d35819