000 00589cam a22001934a 4500
008 140923b1990 xxu||||| |||| 00| 0 eng d
020 _a0140117776
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a659.1
_bCLA
100 _aClark Eric
245 _aWant Makers (P)
260 _aNew York
_bPenguin
_c1990
300 _a416pp.
520 _aMaster : 5552
650 _a,Clark Eric,Want Makers,Advertising
650 _aMarketing Management
906 _a8784
999 _c3501
_d3501