000 00639ngm a22001937a 4500
008 140923b2002 xxu||||| |||| 00| 0 eng d
020 _a0070486972
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.8
_bMCC/PER
100 _aMcCarthy E J
245 _aBasic Marketing: A Global Managerial Approach
250 _a14th
260 _aNew Delhi
_bTATA MCGRAW-HILL PUBLISHING COMPANY LTD.
_c2002
300 _a815 pp.
650 _aMarketing Management
700 _aPERREAULT WILLIAM D
906 _a172927
999 _c34440
_d34440