| 000 | 00639ngm a22001937a 4500 | ||
|---|---|---|---|
| 008 | 140923b2002 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0070486972 | ||
| 040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
| 041 | _aENG | ||
| 082 |
_a658.8 _bMCC/PER |
||
| 100 | _aMcCarthy E J | ||
| 245 | _aBasic Marketing: A Global Managerial Approach | ||
| 250 | _a14th | ||
| 260 |
_aNew Delhi _bTATA MCGRAW-HILL PUBLISHING COMPANY LTD. _c2002 |
||
| 300 | _a815 pp. | ||
| 650 | _aMarketing Management | ||
| 700 | _aPERREAULT WILLIAM D | ||
| 906 | _a172927 | ||
| 999 |
_c34440 _d34440 |
||