000 00541ngm a22001817a 4500
008 140923b0 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a
_bHWK/MOT
100 _aHwkins Del I
245 _aConsumer Behavior: Building Marketing Strategy
250 _a11th
260 _a
_b
_c0
650 _a0
700 _aMookerjee Amit
700 _aMothersbaugh David L
906 _a38480
999 _c34392
_d34392