000 00585ngm a22001937a 4500
008 140923b2006 xxu||||| |||| 00| 0 eng d
020 _a0070620180
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.8
_bPER/MCC
100 _aPERREAULT WILLIAM D
245 _aBasic Marketing
250 _a15
260 _aNew Delhi
_bTata McGraw Hill
_c2006
300 _a844p.
650 _aMarketing Management
700 _aMcCarthy E Jerome
906 _a23967
999 _c33930
_d33930