000 00581ngm a22001937a 4500
008 140923b2002 xxu||||| |||| 00| 0 eng d
020 _a047141235X
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.81
_bKum/Aak
100 _a Kumar V
245 _aEssentials of Marketing Research
250 _a2nd
260 _aNew York
_bJohn Wiley
_c2002
300 _a553p.
650 _aMarketing Management
700 _aAaker David
906 _a22016
999 _c33852
_d33852