000 00557ngm a22001817a 4500
008 140923b2004 xxu||||| |||| 00| 0 eng d
020 _a0070530882
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.8
_bWAL/BOY
100 _aWalker Orville C
245 _aMarketing Strategy
260 _aNew Delhi
_bMcGraw Hill
_c2004
300 _a365p.
650 _aMarketing Management
700 _aBoyd Harper W
906 _a18886
999 _c33711
_d33711