000			01078ngm a22001697a 4500
008			140923b2004 xxu||||| |||| 00| 0 eng d
040			_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai
041			_aENG
082			_a658.8 _b
100			_a
245			_aBuilding Customer Relations : 2 (Management CD)
260			_aMumbai _bNational Eucation & Information Films _c2004
520			_aThis film features real managers in a wide variety of organisations, who explain how they develop and maintain customer relationships in a series of real case study examples. The video features Land Rover, Domino's Pizza, Thomas Cook, Damart and Thomas Cook Travel Sales Management, amongst others. The second film has no-screen prompts, discussion points and analysis, which interact with the Toolkit support material. This film enables viewers to assimilate the main learning points from the case studies presented.
650			_aCutomer Relations
650			_aMarketing Management
906			_a18827
999			_c33701 _d33701