| 000 | 00869ngm a22001577a 4500 | ||
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| 008 | 140923b0 xxu||||| |||| 00| 0 eng d | ||
| 040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
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| 041 | _aENG | ||
| 082 |
_a _b |
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| 100 | _a | ||
| 245 | _aA. Marketing Approach B. Marketing in Action | ||
| 260 |
_aNew Delhi _bET & T _c0 |
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| 300 | _aA. 25 min B. 26 minp. | ||
| 520 | _aA. Explains the marketing process and its role in time, form, place and ownership utility. Also discusses the evolution of marketing approach.B. Discusses the evolution of marketing. How the consumer is becoming increasigly more discriminating is brought out through examples which present the dynamics of a market dominate by one of the largest middle classes anywere in the world. | ||
| 906 | _a11276 | ||
| 999 |
_c33553 _d33553 |
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