000 00654pab a2200205 454500
008 140923b0 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a
_bPat
100 _aPatro Sanjay
245 _aICICI Bank: Brand Building in Retail Banking
250 _a3
260 _a
_bAugust 2013
_c0
300 _a277-295 Pp.
490 _v38
650 _aICICI Bank, Brand Building
650 _aRetail Banking
856 _uhttp://192.168.6.13/libsuite/mm_files/Articles/AR13504.pdf
906 _a979671
999 _c33241
_d33241