000 00653pab a2200205 454500
008 140923b0 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a
_bSTO
100 _aStorai
245 _aBuilding Brands in Emerging Markets
250 _a2
260 _a
_bJanuary-February 2014
_c0
300 _a52-63 Pp.
490 _v5
650 _aEmerging Markets, Building Brands
650 _aBrand Building
856 _uhttp://192.168.6.13/libsuite/mm_files/Articles/AR13486.pdf
906 _a979591
999 _c33223
_d33223