000 00715pab a2200205 454500
008 140923b0 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a
_bCha
100 _aChavda Virendra
245 _aStudy of the Role & Effectiveness of Celebrities in Advertisements
250 _a6
260 _a
_bJune, 2012
_c0
300 _a23-36 Pp.
490 _v42
650 _aCelebrities Advertisements, Impact of Celebrities
650 _aCelebrities in Advertisements
856 _uhttp://192.168.6.13/libsuite/mm_files/Articles/AR12801.pdf
906 _a966657
999 _c32547
_d32547