| 000 | 00662pab a2200205 454500 | ||
|---|---|---|---|
| 008 | 140923b0 xxu||||| |||| 00| 0 eng d | ||
| 040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
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| 041 | _aENG | ||
| 082 |
_a _bMuk |
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| 100 | _aMukherjee Debiprasad | ||
| 245 | _aImpact of Celebrity Endorsements on Brand Image | ||
| 250 | _a2 | ||
| 260 |
_a _bFeb 2012 _c0 |
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| 300 | _a17-26 Pp. | ||
| 490 | _v42 | ||
| 650 | _aCelebrity Endorsement, Branding | ||
| 650 | _aAdvertising | ||
| 856 | _uhttp://192.168.6.13/libsuite/mm_files/Articles/AR12589.pdf | ||
| 906 | _a964105 | ||
| 999 |
_c32336 _d32336 |
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