000 00662pab a2200205 454500
008 140923b0 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a
_bMuk
100 _aMukherjee Debiprasad
245 _aImpact of Celebrity Endorsements on Brand Image
250 _a2
260 _a
_bFeb 2012
_c0
300 _a17-26 Pp.
490 _v42
650 _aCelebrity Endorsement, Branding
650 _aAdvertising
856 _uhttp://192.168.6.13/libsuite/mm_files/Articles/AR12589.pdf
906 _a964105
999 _c32336
_d32336