000 00627cam a22001934a 4500
008 140923b1992 xxu||||| |||| 00| 0 eng d
020 _a0452267498
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.8
_bRAP
100 _aRapp Stan
245 _aGreat Marketing Turnaround
260 _aNew York
_bPlume Books
_c1992
300 _a336pp.
520 _aMaster : 6600
650 _a,Rapp Stan,Great Marketing Turnaround,Collins Tom,Marketing
650 _aMarketing Management
906 _a8388
999 _c3226
_d3226