| 000 | 01400pab a2200217 454500 | ||
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| 008 | 140923b0 xxu||||| |||| 00| 0 eng d | ||
| 040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
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| 041 | _aENG | ||
| 082 |
_a _bChe |
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| 100 | _aChesbrough Henry | ||
| 245 | _aBringing Open Innovation to Services | ||
| 250 | _a2 | ||
| 260 |
_a _bWinter 2011 _c0 |
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| 300 | _a85-90 Pp. | ||
| 490 | _v52 | ||
| 520 | _aThe author discusses open innovation to improve product development. He recalls a conversation with Paul Horn, who was then senior vice president of research at the International Business Machines (IBM), about his difficulty in sustaining a significant research activity at the company. The author observes that companies know less about how to innovate in services than about how to develop new products and technologies. He cites Michael Porter's depiction of a value chain in his book "Competitive Advantage." The two types of open innovation are discussed, including greater use of external ideas and technologies in the business and allowing some ideas, technologies or processes to be used by other businesses. | ||
| 650 | _aOpen Innovation, Customer Experience, Co-Creation | ||
| 650 | _aInnovation | ||
| 856 | _uhttp://192.168.6.13/libsuite/mm_files/Articles/AR12379.pdf | ||
| 906 | _a891711 | ||
| 999 |
_c32126 _d32126 |
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