000			01536pab a2200217 454500
008			140923b0 xxu||||| |||| 00| 0 eng d
040			_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai
041			_aENG
082			_a _bYuj
100			_aYujuico Emmanuel
245			_aMarketing Technological Innovation to LDCs: Lessons from One Laptop Per Child
250			_a2
260			_a _bWinter 2011 _c0
300			_a50-68 Pp.
490			_v53
520			_aA technological innovation designed for a cause that is popular worldwide, the education of children in less developed countries, offers a cautionary tale relevant to marketers and to those hoping to employ information and communication technologies as development tools. One Laptop Per Child (OLPC) had financial support and sophisticated designers, but its priorities were misaligned with those of the governments to which it was marketed. Specifically, it failed to meet the purchasing criteria of governments in developing nations. Innovators need to downplay innovation in design, reduce cultural mismatches, and market not to governments but to the users themselves. They need to use their value net of customers, suppliers, complementary organizations, and even competitors to assist in both product development and distribution.
650			_aTechnological Innovation
650			_aInnovation
856			_uhttp://192.168.6.13/libsuite/mm_files/Articles/AR12241.pdf
906			_a891160
999			_c31995 _d31995